Healthcare Resource Group
Spokane Valley, WA / May 2016 - September 2017
Increased:
Qualified web leads from almost zero to $1.8M+
Service line SEO and company SERP rankings
Brand consistency
Social engagement
ROI
Brand - Grew company's brand, established style guide, and maintained brand consistency through all channels. Created new print and digital deliverables to adhere to new brand look and service lines.
Web and SEO/SEM - Improved SEO, increased traffic, and generated leads by building the company's new website, keyword, service line, and URL naming convention strategy, and web analytic tools, KPIs, and reporting metrics. Managed updates to customer-facing and intranet websites.
Social Media - Increased brand engagement, online visibility, and web traffic using social media platforms and strategic campaigns. Reached targeted audiences with social ads. Researched and utilized industry hashtags to improve tradeshow attendance, client engagement, and position the company as an industry thought leader.
Email Marketing - Drove traffic to the website and generated leads for the sales team with informative and promotional email campaigns, automated lead scoring, and logic-based drip campaigns—developed marketing on behalf of sales (mobs) email campaigns and branded email templates. Upgraded email marketing platform to accommodate robust sales and marketing initiatives.
Marketing Strategy and Team Development - Helped the company become more competitive in the digital space through channel building, content marketing, integrated national campaigns, and targeted regional sales campaigns. Improved tradeshow and event process, and program effectiveness tracking and reporting. Managed the marketing budget, media buys, and agency relationships and supervised, trained, and grew a team of creative talent.
Content Marketing and Design - Designed content marketing pieces for lead generation and sales enablement. Created copy, graphics, photos, and videos for use in ads, campaigns, blogs, webinars, social media, email, print, and web.
CRM - Migrated the company from using multiple lower-end web and email marketing tools to a marketing suite that natively integrated with its CRM, website, and Google Analytics—achieved better client communication through segmentation and marketing reporting in the company's customer relationship management suite.
Technology
Squarespace
Salesforce
Pardot
Constant Contact
Kickfire/Leadcaster
Google Analytics
Adobe Creative Suite
Hootsuite
Prezi - Business
Canva
Microsoft Office Suite & Sharepoint
PromoVideo
Social Media
LinkedIn
Slideshare
Paid Ads
Facebook
Twitter
YouTube
Instagram
Pinterest
Google
Google My Business
Google + Business
Operations
Built marketing team from .5 FTE to 2 FTE
Supervised two full-time employees
Collaborated with multiple departments company-wide
Yearly budget and ordering for department
“Krista is a bright and personable individual. She is highly self-motivated and well capable of achieving any goal she sets her mind to. Krista is one of the most creative individuals I have ever worked with. Krista was able to accomplish more in her time at HRG than other marketing supervisors. She learned new technologies promptly and applied them in her daily work. She is also able to teach others. Krista was a very valuable resource at HRG resource and we looked to her for innovative direction of our growing marketing outreach.”
Reason for Leaving
Position eliminated during restructuring of marketing and sales departments.
References
Laura Laura Legg, RHIT, CCS, CDIP
Executive Director of Revenue Integrity and Compliance
206-972-8106
laura.legg@outlook.com
Senior position, did not directly report to
Collaborated with frequently on multiple projects
Molly Bauer
Marketing Coordinator
208.669.0629
mbauer@hrgpros.com
Directly supervised Molly
Worked with daily
Work Examples
