Web Design & Management

Building attractive, usable digital marketplaces for companies.

  • Designing website infrastructures that enhances user experience and increases SEO, site visibility and functionality

  • Creating comprehensive strategies to keep website up-to-date and SERP rankings competitive through site optimization, new page builds, keyword rich content (blog, pages, descriptions), and multi-channel (social media, email marketing, SEM, print advertising) integration

  • UX focus to increase sales, conversions, and decrease bounce rates

  • Managing teams, and coordinating with front-end, back-end, or full-stack web developers and coders

  • Platforms: Squarespace, Wordpress, Drupal, CCMS, Zywave

Increase

  • Visibility

  • Traffic

  • Leads

  • Customer Confidence

Decrease

  • Bounce Rates

  • Stale Content

  • Risky SEO Practices

  • Costly Mistakes

 

Website Examples

Featured
HRG-Website-Design-Example-Thumbnail-01.jpg
Web
Forward-facing Web Design, HRG, Squarespace, Web Management
Website Build & Management - Squarespace - Healthcare Resource Group
Web
Forward-facing Web Design, HRG, Squarespace, Web Management

Project Scope

  • Create new Squarespace site and migrate relevant content from old site

  • Redesign layout, look, and flow of website

  • Grow site to encompass new service lines and new content

  • Increase service line SEO visibility, web traffic, lead generation and user-experience

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Web
Forward-facing Web Design, HRG, Squarespace, Web Management
Lead-Generation-Landing-Pages-Thumbnail2-01.jpg
Web
Lead Generation, Landing Pages, Digital Ads, HRG
Lead Generating Landing Pages - Healthcare Resource Group
Web
Lead Generation, Landing Pages, Digital Ads, HRG

Project Scope

  • Digital and print value ads leading to landing pages

  • Generate net-new leads

  • Link preexisting contacts in CRM

  • Advance the buyer's journey

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Web
Lead Generation, Landing Pages, Digital Ads, HRG
Website ImageKM-Thumbnail600px.jpg
Web
CCMS, Web Management, Forward-facing Web Design, Meili
Website Optimization & Management - CCMS - Krista Meili - John L. Scott Real Estate
Web
CCMS, Web Management, Forward-facing Web Design, Meili

Project Scope

Using John L. Scott (JLS) provided Customized Content Management System (CCMS) agent site:

  • Optimize for better navigation, functionality, and flow

  • Increase SEO and online visibility

  • Include agent's individual branding and blend with parent brokerage company's branding

  • Implement CCMS built-in landing pages and lead-generating tools

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Web
CCMS, Web Management, Forward-facing Web Design, Meili
Website Image CWRES-Thumbnailsm-01-01.jpg
Web
CCMS, Web Management, Forward-facing Web Design, Drupal, Website Conversion, Project Management, RFP Process, CWRES, Web Conversion, Web Data Migration
Website Conversion & Management - Drupal - Commonwealth Real Estate Services
Web
CCMS, Web Management, Forward-facing Web Design, Drupal, Website Conversion, Project Management, RFP Process, CWRES, Web Conversion, Web Data Migration

Project Scope

  • Explore new Customized Content Management Systems (CCMS) or open source Content Management Systems (CMS) to accommodate Commonwealth Real Estate Services' (CWRES) growing web needs

  • Write-up and send RFP to market

  • Research and interview website vendors

  • Outline architecture of new Drupal site, navigation menu, and new web pages

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Web
CCMS, Web Management, Forward-facing Web Design, Drupal, Website Conversion, Project Management, RFP Process, CWRES, Web Conversion, Web Data Migration
BSI-website-image-thumbnail-01.jpg
Web
CCMS, Web Management, Wordpress, BSI
Website Management - Wordpress - Benefit Specialists, Inc.
Web
CCMS, Web Management, Wordpress, BSI

Website Management Responsibilities

  • Add and update content site wide

  • Build out new web folders and pages including Resource Center subpages, new employee bios, and homepage widgets

  • Collaborate with web developer/designer for more in-depth site changes, updates and overall site health

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Web
CCMS, Web Management, Wordpress, BSI
 

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