Project Scope
Explore new customized content management systems (CCMS) or open source content management systems (CMS) to accommodate Commonwealth Real Estate Services' (CWRES) growing web needs.
Write-up and send RFP to market
Research and interview website vendors.
Outline architecture of new Drupal site, navigation menu, and new web pages
Work with developers to migrate over old site content, integrate Commonwealth Homeowner Services (CHS) with CWRES website, and grow out sales and community pages for better functionality and visibility
Grow out sales and community pages for better functionality and visibility
Create new images and content for web pages
Design Concept
Clean, well-defined layout and look
Bold CWRES and CHS branding - add logos to site
Create upscale feel for industry trying to re-brand itself
Homepage Design
Before
After
Key Changes
Page layout redesigned for cleaner composition, better flow, and navigation.
Images changed out from stock images to professional images taken of company managed communities.
New optimized content for better SEO.
Multiple in-text-hyperlinks eliminated and integrated into menu navigation or page buttons.
Increased user-experience with new navigation, naming conventions, and site architecture.
Homepage Navigation
CWRES Old Site Homepage Navigation Buttons and Links
CWRES New Drupal Site Navigation and Homepage Buttons
Key Changes
Enhanced user searches and increased SEO with added MLS/IDX search tools.
Pages organized and renamed to accommodate seller and buyer nomenclature, terms and knowledge vs. industry professionals short-hand lingo.
Main navigation menu used as central hub to in effort to streamline client journey and alleviate clunkiness of CCMS page layout limitations.
Contact Pages
Before
Click image to enlarge view.
After
Click image to enlarge view.
Key Changes
Page layout redesigned to be more visually appealing.
Location Images added.
Information laid out for speed and ease-of-read.
Site Pages
After
Before
Key CHANGES
New pages built-out to accommodate needed site growth, providing better page layout and flow.
Images added to balance page and add visual narrative to content.
Increased SEO with using web best practices including headers, clearly organized content, and page content matching page description and titles.
CHS Sales Pages
Before
Old Site CHS Sales Page - Click image to enlarge view.
After
Key Changes
Increased visibility for Commonwealth Homeowner Services (CHS) with new dedicated section of site, as well as page in main CWRES site in resident section.
Cleaner look and easier search of listed homes.
Improved user experience with additional tools and information for both sellers and buyers.