Project Scope
Create new Squarespace site and migrate relevant content from old site
Redesign layout, look, and flow of website
Grow site to encompass new service lines and new content
Increase service line SEO visibility, web traffic, lead generation and user-experience
Project Scope
Digital and print value ads leading to landing pages
Generate net-new leads
Link preexisting contacts in CRM
Advance the buyer's journey
Project Scope
Using John L. Scott (JLS) provided Customized Content Management System (CCMS) agent site:
Optimize for better navigation, functionality, and flow
Increase SEO and online visibility
Include agent's individual branding and blend with parent brokerage company's branding
Implement CCMS built-in landing pages and lead-generating tools
Project Scope
Explore new Customized Content Management Systems (CCMS) or open source Content Management Systems (CMS) to accommodate Commonwealth Real Estate Services' (CWRES) growing web needs
Write-up and send RFP to market
Research and interview website vendors
Outline architecture of new Drupal site, navigation menu, and new web pages
Website Management Responsibilities
Add and update content site wide
Build out new web folders and pages including Resource Center subpages, new employee bios, and homepage widgets
Collaborate with web developer/designer for more in-depth site changes, updates and overall site health
Web UX and Design
Website Management and SEO Optimization
Wordpress, Squarespace, Drupal, and Customized CMS Sites
- Real estate client communications
- Monthly campaign emails
- Holiday & special event emails
- Yearly property tax tip emails
Act-On, Pardot, Constant Contact, & MailChimp Platform Optimization
Nurture Drip Campaigns
Promotional Campaigns
E-newsletters
Managed from June 2016 - Oct. 2017
- YouTube
- Google+
- Google Business
Managed from August 2014 - May 2016
- YouTube
- Google +
- Google Business
- Yelp
- Flickr
Managed from February 2012 - August 2014
- Google Business
- Yelp
Platform Build and Management
Marketing Campaigns
Facebook, LinkedIn, Instagram, YouTube, Twitter, Pinterest
Print Ads, Flyers, and Mailers
Digital Ads and Banners
Social Media Ads and Posts
Web Banners and Icons
Image and video capture
Image and video editing
Script and storyboard creation
Real Estate, Portraits & Headshots, Promo Vidoes
Press release sent to local and national newspaper outlets.
Blog posted on company website.
Sponsored campaign honoring local veterans through Spokane news station KXLY.
Blog posted on company website.
Magazine write-up published in Healthcare Tech Outlook digital and print magazine.
Blog posted on company website.
Blogs and Press Releases
eNewsletters and Emails
Postcards
Flyers and Print Ads