Managed from June 2016 - Oct. 2017
- YouTube
- Google+
- Google Business
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- New FB "services" feature updated with HRG service offerings.
- New content for about and description sections for better SEO and tailored information for sites main user demographic.
- New employee pride hashtag #WeAreHRG.
- Email sign-up added.
- HRG Resource Library web page sidebar navigation link added.
- Continuous increase of followers and engagement.
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- New username and customized url to match HRG social platforms.
- Migrated to new LinkedIn Company page beta site.
- New content for "About Us" and description sections for better SEO and tailored information for sites main user demographic.
- Increased followers and engagement.
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LinkedIn SlideShare
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- Created SlideShare account for HRG.
- Customized content and tags to increase SEO.
- Platform used for presentation sharing from in-house webinars and speaking engagements.
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- Created Twitter account and page for HRG.
- Customized content to adhere to Twitter platform while staying consistent with other HRG social media platforms.
- Leveraged platform for additional event and conference visibility and industry association co-marketing.
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- Created Instagram account and page for HRG.
- Customized content to adhere to Instagram platform while staying consistent with other HRG social media platforms.
- Platform used for organic "find and follow" analytics and SEO visibility.
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YouTube
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- Created new HRG YouTube account and page.
- Was working with YouTube legal on options to remove orphaned HRG YouTube account.
- Increased visibility to out rank orphaned site.
- New promo and webinar videos hosted on YouTube with added SEO leading to website service pages.
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- Created Pinterest account for HRG.
- Crafted boards and pinning strategy.
- Image naming conventions for images for added SEO.
- Platform used for organic "find and follow" analytics and SEO visibility.
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Google+
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- Created Google+ site for HRG including banner, collections, and profile image.
- Unique URL.
- Customized content to adhere to Google+ platform while staying consistent with other HRG social media platforms.
- Posting keyword and hashtag strategy specially tailored for Google+'s unique SEO benefits.
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Google Business
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- Reclaimed orphaned HRG Google Maps account and created Google My Business account.
- Updated business information and images.
- New company reviews, monitored and managed.