Growth Marketing Leader
Demand Generation | Campaign Strategy | Funnel Growth
I'm the marketing unicorn needed in today’s ever-changing marketing landscape.
“The Unicorn”...technically-driven as well as creatively-driven and can flow between the two disciplines with ease.
Who Is The Future Marketer By Katrina Pfannkuch
I’m a growth marketing leader with experience in:
Demand Generation
Marketing Strategy
Integrated Channel Campaigns
Paid Digital
Email Marketing
Brand Management
Web and SEO
Social Media
Content
ABM
I eat and sleep marketing, and drink fizzy water...lots of fizzy water.
Hydrating is so in right now, and I’m all about staying current, especially when it comes to marketing best practices, user behavior, and providing the best user experience across the customer journey. I enjoy finding unique ways to use what I have learned over the last decade to generate demand, grow brands and pipeline, increase genuine engagement, and get the right messaging to the right audience at the right time. Simply put, I love what I do...and water that sparkles.
I believe in hard work and meaningful communication.
Whether the objective is to create a marketing strategy and roadmap, integrated channel campaign, or help build and align teams, I'm the person you want. I create space for creative collaboration, foster the growth of ideas and individuals, and advance the overarching goals of the company. I earn the trust of a team the same way I earn brand trust with customers, clients, and the public - through inclusive, effective communication.
I'm fun and efficient.
I whistle while I work, and I work to elevate those around me by bringing a positive and supportive attitude to everything I do. I believe in strenghtening the bottom line through hard work and empowering others to succeed.