About Krista
Krista grew up sharing a dinner table with business owners/C-suites, her parents, who always challenged her and her sister to find new ways to improve the visibility and branding of a food product on the table or ways to increase the user experience and income of the restaurant they were in.
Krista was also put to work in the family waterworks business as soon as she was old enough to pick up scrap metal.
Two very important things came out of those family dinners and days working in the warehouse and pipe yard, Krista's strong work ethic and love for marketing.
Looking back, it is no surprise that both Krista and her sister, Leah, ended up in marketing...as creating better visibility, brand awareness, and user experience is as natural to them as family dinner.
Krista's path to marketing came through melding her education of visual storytelling through stage, film, and photography with her experience in marketing her own film and photography work and services utilizing print design, web, digital tools, and newly budding social media platforms.
Krista was very lucky to be raised by successful business owners who gave her the tools needed to succeed in business but, more importantly, imparted the wisdom that "doing what you love will bring the greatest success."
Krista strives to balance her love of working in marketing with her passion for making a difference in the lives of others by volunteering with community organizations, keeping up strong relationships with family and friends, and spoiling elderly rescue dogs.
5 Fun Facts
Goes by Krista and Kris
Hasn’t killed all the plants in the house…yet
Total sci-fi/fantasy nerd
Is best described as “indoorsy”
Has a rescue do named Tilly with short legs and a super long tail