Project Scope
Using John L. Scott (JLS) provided customized content management system (CCMS) agent site:
Optimize for better navigation, functionality, and flow
Increase SEO and online visibility
Include agent's individual branding and blend with parent brokerage company's branding
Implement CCMS built-in landing pages and lead-generating tools.
Grow site search features
Create keyword-rich content site wide, including blogs, with agent's unique voice
Update new and sold listing pages
Merge agent database with CCMS integrated CRM tool
Manage site by updating client testimonials and home listing/sold pages, adding fresh content regularly, and building-out new seller and buyer online tools and lead generators
Design Concept
Introduce Krista Meili's agent brand colors (blue, brown, white and grey) to John L. Scott's brand colors (green, white, gold, black)
Create "Meili" look and feel - classic elegance meets modern style
Incorporate elements and style of city (Portland, OR) and individual neighborhoods (Eastmoreland, Westmoreland, Sellwood, Woodstock, NE PDX, SW PDX, etc.)
Fuse with social platforms for stronger presence and increased functionality beyound CCMS offerings
Create informative, friendly environment for all users
Homepage Design
JLS CCMS Provided Homepage Template
JLS Standard Website Homepage Template - Click image to enlarge view.
Customized Agent Homepage
New Customized Agent Website Homepage - Click image to enlarge view.
Key Changes
Page layout redesigned, within CCMS allowed framework, to allow more user tools accessible from homepage.
Added agent branding, look, and style including original local neighborhood images in header banner and intro video.
Lengthened page with relevant content to give more information on homepage helping guide best "next click" option and accommodate more modern user scroll usage.
Selected lead-generating buttons that better speak to agent's main demographics needs and interests.
Gave page agent's voice and passion while outlining service strengths and integrating search engine optimization (SEO) strategic keywords with content, adding to informational relevance and search engine result page (SERP) rankings.
Immediate agent advantage. Each JLS agent site goes live with standard template. New customized agent page not having the same cookie-cutter, out of the box page immediately gave the agent notoriety and ability to stand out from over 1000+ JLS agents.
Homepage Navigation
JLS CCMS Standard Site Navigation Menu
Customized Agent site Navigation menu
Key Changes
Enhanced user searches and increased SEO with added MLS/IDX search tools.
Pages organized and renamed to accommodate seller and buyer nomenclature, terms and knowledge vs. industry professionals short-hand lingo.
Main navigation menu used as central hub to in effort to streamline client journey and alleviate clunkiness of CCMS page layout limitations.
About Pages
Standard Template
Click image to enlarge view.
Customized Page
Click image to enlarge view.
Key Changes
Personalized content to reflect agent skills and voice.
Added agent branding, contact info, and social connect buttons.
New Blog Page
Click image to enlarge view.
Key Benefits
SEO increased with newly published, keyword-rich content cross-promoted on social media networks.
Top-of-mind awareness with current sphere and targeted communities.
Net-new leads from RSS subscribers/blog readers.