Brand Marketing Manager

Krista Meili, Principal Broker - John L. Scott Realty, NE PDX

Portland, OR / August 2014 - May 2016

Increased:

• Brand visibility and name recognition

• Reach in regional and specialized local markets

• Web traffic and social engagement

• Sales by 25% in first 18 months

Brand - Ensured agent's unique brand and voice resonated through all channels and marketing efforts, including web, social media, email marketing, and print.

Web and SEO/SEM - Promoted agent's brand and enhanced user experience by redesigning and managing the customer-facing website. Increased traffic and leads with organic SEO and paid SEM strategy.

Social Media - Built social media strategy and accounts. Aligned channel usage to strengthen web and branding efforts. Managed social media content schedule, posting and listening tools, and reporting.

Email Marketing - Promoted new listings and open houses, delivered timely information, and maintained top-of-mind awareness through email campaigns and reoccurring e-newsletters.

Marketing Strategy - Improved marketing efforts by researching client buying and selling habits, online and social media behavior, and highest desired community features to build out campaigns to maximize reach and minimize time to purchase.

Content and Design - Created content, graphics, photos, and videos for print, web, blogs, email, and social media.

CRM - Organized, managed, and grew client database.

Event and Transaction Coordination - Organized, hosted, and promoted sales and client events, facilitated communication for all parties involved in the home transaction, and managed timelines and client paperwork.

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Technology

• CCMS

• SmartZip

• RMLS

• Zillow

• Docusign

• Constant Contact

• Hootsuite & Buffer

• Swift Publisher

• Adobe Lightroom

• Adobe Photoshop

• Aperture

• Canva

• Piktochart

• Microsoft Office 365 for Mac

Social Media

• LinkedIn

• Facebook

  • Paid Ads

• Twitter

• YouTube

• Instagram

• Pinterest

• Google

  • Google Ad Words

  • Google My Business

  • Google + Business

• Yelp

• Flickr

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Read Frances G.'s review of Krista Meili - John L Scott Real Estate on Yelp

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Reason For Leaving

Offered a position with Healthcare Resource Group located closer to my parents, who I wanted to be near to assist during that time.

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Reference

Krista Meili - John L. Scott Real Estate
503.740.5553
kristam@johnlscott.com

• Direct supervisor/employer

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Work Examples