Commonwealth Real Estate Services
Portland, OR / February 2012 - July 2014
Increased:
Visibility and brand awareness
SEO and SERP rankings
Employee engagement
Communication platforms
Brand - Refocused company brand and voice and redesigned collateral to adhere to company brand and look.
Web and SEO - Substantially decreased vendor costs by working with an agency to migrate the current website off a costly customized CMS platform to an open-source platform and brought management and updates of the website in-house. Designed new website navigation, naming convention, and content strategy to increase SEO and used social media sites for better online visibility and SERP rankings.
Social Media - Built Commonwealth Real Estate Services and Commonwealth Homeowner Services’ social media accounts from the ground up. Managed both sites and posting schedule.
Email Marketing - Implemented email campaigns and newsletters to keep in touch with residents and property owners and promote new service lines and sales inventory.
Marketing and Sales - Planned and implemented marketing campaigns, employee engagement campaigns and worked with the sales division to market service lines and inventory.
Event and Project Management - Coordinated and marketed industry trade shows, monthly manager training events, and sales presentations. Worked with the IT department to inventory and reorganized the company’s server files for better work-flow and backup management.
Content and Design - Created content, graphics, photos, and videos for print, web, email, and social media.
CRM - Managed client database for email communications and holiday gift campaigns. Organized and reformatted community databases and resident information for import into the company’s property management platform and email marketing platform.
Technology
CCMS
Drupal
Hootsuite
Constant Contact
FinalCut Pro
Aperture
Microsoft Office
ManageAmerica
MHVillage
Zillow
Social Media
LinkedIn
Facebook
Twitter
Instagram
Pinterest
Google
Google My Business
Google + Business
Reason For Leaving
Offered a position with Krista Meili, Principal Broker - John L. Scott Real Estate with more room for career advancement and creative growth.
“Krista has been instrumental in helping Commonwealth start our Marketing Department. Over the last two years Krista has been creative in discovering ways to market our Commonwealth Brand.”
“Krista is always a joy and pleasure to work with. She is always on top of things and gets the job done! Way To Go Krista! What an asset to have at Commonwealth and to work with.”
Work Examples
