Digital Marketing

Concept + Strategy + Implentation

I'm the marketing unicorn needed in today’s ever-changing digital landscape.

strengths

I eat and sleep marketing, and drink fizzy water...lots of fizzy water.

Hydrating is so in right now, and I’m all about staying current, especially when it comes to marketing and communication best practices, user behavior, and providing the best user experience possible. I enjoy finding unique ways to use what I have learned over the last decade to grow brands, increase genuine engagement, and get the right messaging to the right audience at the right time. Simply put, I love what I do...and water with bubbles.

I believe in hard work and meaningful communication.

Whether the objective is to create a multi-channel marketing campaign or participate in a creative team brainstorming session, I'm the person you want on your team. I create space for creative collaboration to happen and foster the growth of ideas and individuals. I earn the trust of a team the same way I earn brand trust with customers, clients, and the public, through inclusive, effective communication.

I'm fun and efficient. 

I whistle while I work, and I work to elevate those around me by bringing a positive and supportive attitude to everything I do.

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MARKETING BADGES

I protect and promote your brand.

I fight to keep your brand clean, consistent, and immediately recognizable. 

A picture can say a thousand words, but a brand can evoke genuine emotion and create feelings of loyalty, inspiration, and trust. I work hard to breathe life into a brand.

Branding Tip: Help the creative team build a deeper connection with the brands they work on by creating a unique persona profile for each brand.

I engage, excite, and attract new leads and sales.

Ensuring prospective customers find your brand...first. 

Connecting information, products, and services to the people and businesses who need them the most drive net-new leads. Well-built nurture campaigns keep qualified leads informed, engaged, and moving towards conversion; and can create brand ambassadors and word-of-mouth influencers. I shine a light on your brand and pave the path to conversion.

Lead Generation Tip:  Don't make potential leads jump through unnecessary hoops. A great user experience will increase digital leads and sales and start building a strong customer relationship early in the buying journey.

I keep building customer relationships, even after conversion.

Retention starts with good relationships.

Building strong customer relationships is paramount in today's digital communication space; constant communication and care are vital. I continue to nurture and build customer relationships with regular engagements of customized content.

Client Relationship Tip: Stay connected to your audience by building automated engagement campaigns tailored to their unique interests and personas.

Planting the seeds that organically grow SEO.

Consistent channel nurturing will grow SEO and brand visibility.

Following web, marketing, and social media best practices like using correct file names, alt-image descriptions, good UX, evergreen and fresh content, and web backlinks can increase SEO and enhance paid ad and SEM efforts. I focus on the details that pay big dividends over time.

SEO Tip: Utilize keyword and search query data when crafting content, page titles, and site navigations.

I #speak @social media.

There is more to social media marketing than meets the eye.  

Brand reach and engagement are two great reasons to use social media for your brand, but those are not the only benefits social media can provide for B2C and B2B businesses. When optimized correctly, social media accounts can increase visibility, SEO, SEM, web traffic, brand reputation, and client communication opportunities. I help brands utilize social media's full power by creating customized social media strategies, action plans, campaign calendars, and engagement best practice guides for each platform.

Social Media Tip: Using keywords in page descriptions, posts, and image titles on social platforms can increase your brand’s overall visibility online.

I create visuals and content that captivates.

Exchanging information, ideas, and making connections.  

People's communication preferences run the gamut making it vital for brands to create multimedia collateral with consistent messaging. I create cohesive messaging across all channels with strong copywriting and image creation that increases engagement.

Content Creation Tip:  Don't be afraid to be real and authentically connect with the reader. 

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