Krista Andrews-Shahini

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Senior Manager of Demand Generation

Krista Andrews

Torq

Portland, OR / remote/ april 2022 - Present

 

 

 

Increased:

  • Demand through integrated channel campaigns

  • Pipeline through ABM campaigns and intent data

  • Nurture campaign lead conversions

  • Email marekting open rates and CTR

  • Webinar registrations by 117%

  • Brand presence on community review platforms like G2 and Gartner from zero to 100+ reviews at 4.7 or above average rating in under a year

Driving activity and conversations across the customer journey through integrated channel marketing, including paid digital, email, web, and live and virtual events.

Influencing pipeline through tailored campaigns and targeted promotions to our ICP across channels. Leveraging content syndication and events to gain wider reach and qualified, high-converting leads.

Implementation and management of ABM strategy and platform, ad campaigns, budget, and performance. Building a successful email marketing channel, from creating multi-touch nurture campaigns, segmented funnel-specific emails, pre-and post-event emails, and managing a robust drop calendar, leading to increased email channel leads and conversions.

Creating integrated channel campaigns to increase return on marketing efforts by increasing visibility, establishing the brand, and driving engagement and conversions. Aligning activities and campaign goals to overarching marketing and organizational goals and targets.

Managing GTM efforts by developing campaign scope and goals, creating touchpoint plans, project outlines, and ensuring execution of campaign into market on time and in budget. Analyzing performance data to improve results through A/B testing, KPI tracking, and strategy refinement. Reporting out all-up campaign performance to multiple departments and stakeholders.

Using considerate and strategic communication to work efficiently with teammates, get buy-in from leadership and collaborators, and keep everyone informed of the progress and success of the campaign.

Supporting product launches by ensuring launch deliverables get into market and internal teams are aligned on key milestones, timelines, and campaign objectives.

Collaborate closely with Marketing Ops and the VP of Growth on initiatives, including lead scoring, audience refinement, and tech stack and tool integrations. Working closely with the BDR and Sales team on inbound and outbound prospecting strategy, coordinated touchpoints for leads and contacts from MQL to SQL to opportunity, and driving pipeline and new closed won business.

Technology & Tools

  • Hubspot

  • Salesforce

  • Rollworks

  • Wordpress

  • Adobe Creative

  • GA4 / Looper

  • Google Adwords

Core Responsibilities

  • GTM Strategy and Implementation

  • Demand Generation

  • Integrated Campaigns

  • Paid Digital

  • Email Marketing

  • ABM

  • Performance Marketing

References


Josh Thorngren
VP Demand Generation (since left Torq)

  • Reporting directly to until his departure


Jeannie Christensen
Senior Director, Web/Digital & Content Strategy (since left Torq)

  • Reporting directly to until her departure

Christopher Coccagna
Senior Marketing Manager, Events & Partner Marketing

  • Work closely with on demand generation initiatives and live and digital event campaigns

Work Examples

Webinars:

More coming soon!