Krista Andrews-Shahini

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Social Media Platforms & Online Directories - Healthcare Resource Group

Managed from June 2016 - Oct. 2017

  • Facebook
  • LinkedIn
  • Twitter
  • Instagram
  • YouTube
  • Pinterest
  • Google+
  • Google Business

Facebook

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  • New FB "services" feature updated with HRG service offerings. 
  • New content for about and description sections for better SEO and tailored information for sites main user demographic.
  • New employee pride hashtag #WeAreHRG.
  • Email sign-up added.
  • HRG Resource Library web page sidebar navigation link added. 
  • Continuous increase of followers and engagement. 

Visit Company Facebook Page


LinkedIn

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  • New username and customized url to match HRG  social platforms.
  • Migrated to new LinkedIn Company page beta site.
  • New content for "About Us" and description sections for better SEO and tailored information for sites main user demographic.
  • Increased followers and engagement. 

Visit Company LinkedIn Page


LinkedIn SlideShare

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  • Created SlideShare account for HRG.
  • Customized content and tags to increase SEO.
  • Platform used for presentation sharing from in-house webinars and speaking engagements.

Visit Company SlideShare page


Twitter

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  • Created Twitter account and page for HRG.
  • Customized content to adhere to Twitter platform while staying consistent with other HRG social media platforms. 
  • Leveraged platform for additional event and conference visibility and industry association co-marketing. 

Visit Company Twitter Page


Instagram

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  • Created Instagram account and page for HRG.
  • Customized content to adhere to Instagram platform while staying consistent with other HRG social media platforms. 
  • Platform used for organic "find and follow" analytics and SEO visibility. 

Visit Company Instagram Page


YouTube

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  • Created new HRG YouTube account and page.
  • Was working with YouTube legal on options to remove orphaned HRG YouTube account.
  • Increased visibility to out rank orphaned site.
  • New promo and webinar videos hosted on YouTube  with added SEO leading to website service pages.

Visit Company YouTube Page


Pinterest

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  • Created Pinterest account for HRG.
  • Crafted boards and pinning strategy.
  • Image naming conventions for images for added SEO.
  • Platform used for organic "find and follow" analytics and SEO visibility. 

Visit Company Pinterest Page


Google+ 

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  • Created Google+ site for HRG including banner, collections, and profile image.
  • Unique URL.
  • Customized content to adhere to Google+ platform while staying consistent with other HRG social media platforms. 
  • Posting keyword and hashtag strategy specially tailored for Google+'s unique SEO benefits. 

Visit Company Google+ Page


Google Business

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  • Reclaimed orphaned HRG Google Maps account and created Google My Business account. 
  • Updated business information and images. 
  • New company reviews, monitored and managed.