Social Media Platforms & Online Directories - Krista Meili - John L. Scott Real Estate
Managed from August 2014 - May 2016
- YouTube
- Google +
- Google Business
- Yelp
- Flickr
- Created Facebook (FB) account Krista Meili (KM).
- Branded to KM look and feel.
- URL customized to match other social sites and new agent email "MyBrokerKrista".
- Tailored content for about and description sections for better SEO.
- Email sign-up, additional channels, and galleries added.
- Call to action, direct contact button added.
- Continuous increase of followers and engagement.
Visit KM Business Facebook Page
- Customized KM personal LinkedIn page to match branding and message.
- Built-up professional network and client contacts.
- Engaged with potential clients and community groups.
Visit KM LinkedIn Page
- Created Twitter account for KM.
- Customized content for SEO and adhere to KM's voice and tagline.
- Used platform for timely updates, extra posting opportunities, and connecting with largest new demographic of home buyers entering the market.
Visit KM Business Twitter Page
- Created Instagram account and page for KM.
- Customized content for SEO, agent services, and message.
- Platform used to showcase Portland lifestyle and agent brand.
Visit KM Business Instagram Page
YouTube
- Created new KM account YouTube and page.
- Home tour videos hosted on site for social share and embed options.
- As much optimization for SEO as allowed by RMLS marketing guidelines and rules.
Visit KM Business YouTube Page
- Created Pinterest account for KM.
- Created boards and pinning strategy.
- Image naming conventions for images for added SEO.
Visit KM Business Pinterest Page
Flickr
- Created Flickr account for KM.
- Crafted look to match agent brand and other social site and online directory pages.
- Image file and folder naming conventions and descriptions tailored for added SEO.
Visit KM Flickr Page
Google+
- Created Google+ business account for KM and Eastmoreland Neighborhood community page.
- Unique URL.
- Posting keyword and hashtag strategy specially tailored for Google+'s unique SEO benefits and search terms of prospective clients.
Visit KM Business Google+ Page
Google Business
- Created Google Maps and Google My Business account.
- Updated business information and images.
- New company reviews, monitored and managed.
- Increased agent visibility rising above corporate office and fellow agents in same location visibility.
Yelp
- Created Yelp account for KM.
- Updated business information and images.
- New company reviews, monitored and managed.
- Increased agent visibility.
Visit KM Yelp Page
Porch.com
- Created Porch.com account for KM.
- Crafted look to match agent brand and other social site and online directory pages.
Visit KM Porch Page