Social Media Campaigns - Healthcare Resource Group
HIM Friday Factoid
Weekly multiple platform posts promoting Healthcare Resource Group (HRG) and Health Information Management (HIM) facts that lead to the HIM-Facts landing page that leads off to additional service pages and lead generating forms.
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Here We Grow Again - Revenue Cycle Specialist Spotlight
Initial multiple platformpost launched campaign leading to Here We Grow Again blog. Weekly follow-up posts spotlighting an HRG revenue cycle specialist and leading to their individual about landing pages.
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KXLY Northwest Heroes Campaign
Sponsored local news station, KXLY, campaign honoring local veterans and spotlighted HRG's veterans and commitment to those who have served.
Multiple platform social posts leading to KXLY Northwest Heroes page and to HRG Veteran-Led HRG blog.
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Click image to enlarge and expand view.
2016 ICD-10 Campaign
Countdown to end of grace period and code freeze associated with new ICD-10 codes implemented previous year. Multiple platform social posts leading to HRG ICD-10 landing page, ICD-10 video, and with interactive element with ICD-10 quiz.
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