Lead Generating Landing Pages - Healthcare Resource Group
Project Scope
Digital and print value ads (leaders) leading to landing pages
Landing pages with custom forms gathering information to generate a net-new lead or link a preexisting contact in CRM
Informing and advancing the buyer's journey
eBook Offer
eBook Overview Example Image
Leaders
Web, social, and print items that "lead" to landing page.
Landing Page
Hosted on company's website with native Squarespace information captureform and link for download.
Click image to enlarge view.
Value Ad - Early Out Self-Pay eBook
Click to view and download eBook.
Golden Pyramid/AR Report Offer
Leaders
Landing Page
Hosted on Pardot, but with customized URL and company website branding to give seamless user experience. Programmed through Pardot upon completion to:
immediate email instructions to prospect,
add or link prospect in CRM (Salesforce),
adjust prospect score,
and notify assigned users.
Free AR Analysis Landing Page - Click image to enlarge view.
Value Ad - Instructional Email & Comprehensive AR Analysis Report
Email Example
Click image to enlarge view.
Report Description
Detailed analysis of facility's ATB (Aged Trial Balance) including industry best practice percentages.
Industry Information Offer
Print postcard-sized flyer handed out at conferences and speaking engagements.
Front - 2017 Industry Changes Flyer
Back - 2017 Industry Changes Flyer
Landing Page
Hosted on company's website with native Squarespace information capture form.
Click image to enlarge view.
Additional Offers & Lead-Generating Campaigns
Combination of print-email-digital leaders, campaigns, and value ads with linked lead-generating forms or landing pages.