Healthcare Resource Group
Email campaigns designed to promote in-house developed content, establish HRG as industry experts, drive traffic to website and landing pages, and communicate with current and prospective clients.
Platforms used: Pardot + Constant Contact
Industry Information eNewsletter
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SUBJECT LINE:
Revenue Cycle Solutions eNewsletter
DESCRIPTION:
eNewsletter with in-house produced informative industry content including webinars and blogs.
AUDIENCE:
Primary decision makers:
CFO
VP Finance
Secondary decision makers and influencers:
HIM (Health Information Management) Directors
Medical Coders
AUTOMATED FUNCTIONS
Using Pardot email system functionality and native integration with Salesforce, each link:
Connect pre-existing client in Salesforce or make net-new lead in Pardot.
Adjusts lead score.
Tag lead with specific interest.
Instructional Email
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SUBJECT LINE:
Free AR Analysis Guide
DESCRIPTION:
Instructional email walking client through ATB upload process. Data needed to provide client with complimentary AR analysis report called "HRG Golden Pyramid".
SENDING OPTIONS:
One-on-one email through Pardot/Salesforce by Business Development Directors.
Automated email trigged from form completion on website landing page.
ADDITIONAL AUTOMATED FUNCTIONS:
Connect pre-existing client in Salesforce or make net-new lead in Pardot.
Adjusts lead score.
Notify account owner and set-up follow-up task in Salesforce.
Service Line Promotional Email
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SUBJECT LINE:
Free Self-Pay Solutions eBook
DESCRIPTION:
Promotional email for HRG Early Out Self-Pay service line with link to complimentary eBook.
AUDIENCE:
Primary decision makers:
CFO
VP Finance
Secondary decision makers:
PFS (Patient Financial Service) Directors
LTAC Promotional Emails
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SUBJECT LINE:
4 Ways HRG Caters to LTACs
DESCRIPTION:
Promotional email for long term acute care (LTAC) hospitals and facilities.
AUDIENCE:
Primary LTAC decision makers:
CFO
CEO
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We Do Great Things For LTACs
DESCRIPTION:
Promotional email for long term acute care (LTAC) hospitals and facilities.
AUDIENCE:
Primary LTAC decision makers:
CFO
CEO
"We Are Your Solution" Email Campaign
SUBJECT LINE:
AR Headaches Keeping You Up?
DESCRIPTION:
Promotional email for HRG PFS service lines.
AUDIENCE:
CFO
VP Finance
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SUBJECT LINE:
End Coding Backlog
DESCRIPTION:
Promotional email for HRG HIM service lines.
AUDIENCE:
HIM Directors